Design an identification poster – with a collection of all birds in mind – to highlight key features of the Eurasian Curlew. An illustration is needed with a high volume of detail, so that it is identifiable to the physical bird.
This poster focused heavily on typography. During this process, my knowledge of grid use was developed to allow depth and reasoning behind the choice of layout structure.
The font used (Big Black Bold Swatches) for the main heading reflects on the Curlews’ features, with the E character having a swooping stroke which resembles the birds long thin beak. An italics, almost scripted font was chosen because it embodies a sense of tradition and elegance that all birds represent through their movement.
The colour scheme is simple, using only brown tones taken directly from the illustrations created, to highlight subheadings and create a harmonious tone overall.
The illustration at the top of the page is placed as such because Curlew are ground feeders; they are rarely seen in flight. Their long beaks are used to dig into soft mud to search for worms, which has been reflected on, with this placement.
Hierarchy is a vital element of the design, which allows this poster to function and flow well. Everything has a purpose, and the details of this can be viewed in the specification sheet below.